Webinar with Whole Foods Beer Buyers on March 21

The NB2A has partnered with Whole Foods Market to connect all members with the Global/Regional Beer Buying Team of Whole Foods.

Hey NB2A Family!

Would you like to have your products sold at Whole Foods?

We have a tremendous opportunity to have you meet the Global and Regional Buying Team for Beer at Whole Foods. On Thursday, March 21st, bring your questions, real-life examples and any other thoughts about doing business with Whole Foods. 

All NB2A members can register for this free webinar. Members register now and we will email you the webinar link. If you are not a member, click here to join now. 

Meeting Details:

• March 21, 2024 (Thursday)
  • 9:00 AM Pacific Time 
  • 10:00 AM Mountain Time
  • 11:00 AM Central Time
  • 12:00 PM Eastern Time

Discussion Topics

• Buyer assignments
  • Who to contact for your region
  • How to set up your profile in the Whole Foods portal.
  • Identify which or how many stores to gain distribution 
• New Item Set Up Process
  • Document completion
  • Timelines 
  • Product qualifications or banned ingredients
• Distributor Interaction
  • What does your distributor need to do to deliver to stores.
  • What range or how many stores can your distributor cover?
• Programming Periods
  • Social Media
  • Tastings
  • Team Education
  • Black is Beautiful - September / October
  • How to support your brand once distributed

Whole Foods Team:

• Mary Guiver - Global Buyer
• Justin Rey - Regional 
• Candice Price - Regional 
• David Gouveia - Regional